Mobile Internet
Over the past few years the emergence of smartphones has lead to a clamour by brands to push out applications for the various different platforms such as iPhone, Android and Blackberry. While this has led to some fantastic results it often overlooks another simpler solution that smartphones have brought to the fore, that of mobile internet.
Mobile Internet
With many experts predicting that internet browsing on mobile devices will outstrip desktop based pc browsing by 2014/2015 there’s no doubt that brands need to be looking at their mobile offering but Apps aren’t always the most cost effective answer.
If there’s no need for access to mobile peripherals such as the camera then often a specially formatted mobile internet site can achieve the same goals and in some cases it makes more sense. Users who are already visiting your website on their mobile device can simply be offered an improved mobile version without having to download a separate application.
The brands that seem to benefit most from this are ones that operate retail websites where the site can easily be reformatted or re-skinned using technologies such as HTML 5 and provide a simplified navigation process specially created for the mobile device.
This approach helps to stretch budgets further as the reformatted website will, in most cases, work exactly the same across all the smartphone platforms and saves having to create customer applications for iPhone, Android, Windows, Blackberry and Java handsets.
Brands such as M&S have already benefitted from this approach to mobile with strong results and sales from their mcommerce site which attracted 1.2m unique visitors in its first 4 months.
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In addition to working directly with clients much of our work is done with other agencies. These agencies use our areas of expertise to enhance what they can offer their clients, either transparently or under the guise of their agency. Find out more about how we can work together.
Become a PartnerVacancies
We’re looking to recruit an experienced SEO Executive to oversee a portfolio of clients. Search engine optimisation techniques will include; keyword research, copy optimisation, article marketing, site structure, url re‐writes, social media, blogging and link building. An understanding of PPC would also be advantageous.
Punkyduck are a technical media agency who specialise in providing clients with simple, efficient and innovative solutions to their advertising and operating needs. From web design to data warehousing, ecommerce to digital signage, Punkyduck can help your company surpass its goals whether that's improving your customer contact strategy or raising ROI.