facebook applications Posts

Mobile and Social Media on the rise

Posted at 03/04/2009 14:21:01

Ad spend might well be being cut left right and centre at the moment but in the push to get more from budgets 2 areas seem to be firmly in demand, Mobile and Social Media.

Here at Punkyduck we’ve seen online activity across our network increase by 27% month on month for mobile including iPhone applications, mobile intranet and SMS tools. Social media and web2.0 has also jumped up with a 10% month on month growth across the year to date.

One likely reason behind this is that both rely on ‘word of mouth’ advertising which is not only cost effective, or in some cases free, but also the most trusted mechanism of taking recommendations about companies and products.

Social media applications like those on Facebook grow by recommendations made by friends and are therefore seen less as an invasion of privacy from an unknown or unrelated company. In recent months many mobile applications such as iPhone applications have seen the same effect with friends sending each other links to applications.

Whatever the reason it’s certainly keeping our mobile and social development staff busy and providing us with more experience and knowledge to help guide your projects.

If you’d like to talk to us about mobile apps, social apps or anything else then give us a call on 0845 0 347 347 or contact us at hello@punkyduck.com

Tags: iphone | social media | facebook applications | mobile

Comments {10}

All blogs

Latest News
Technical
Things We Like
Tutorials

Archive (blogs for date)

September 2010

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Blog

facebook applications Posts

Mobile and Social Media on the rise

All blogs

Archive (blogs for date)

Trusted Security

Latest Project

Product Showcase

Trusted Partner